The Bourbon Boom and its Florida connections
Jan 01, 2016 11:47AM ● Published by Kevin
If you’ve looked at the latest craft cocktail offerings in almost any bar, you’ve more than likely noticed an increase in the use of whiskey, specifically bourbon. The U.S. is in the midst of a so-called bourbon renaissance.
In 1964 Congress declared bourbon to be America’s native spirit. Its production has increased more than 170 percent since 1999, according to the Kentucky Distillers Association, driven largely by premium small-batch and single-barrel brands.
While Kentucky is the world capital when it comes to bourbon production, there are two intriguing new brands that have their roots in South Florida.
American Barrels is the brainchild of FGCU student Michael Reed. Reed grew up in Fort Myers but left after his freshman year at Canterbury School to play hockey (and finish high school) in New England. Upon graduation, his hockey career took him to Canada where he was introduced to whiskey. The drinking age was 19, and Reed remembers, “I ordered what everyone else ordered because I was young and didn’t know what to drink—whiskey sours. It was rye whiskey in Canada.”
By the time he went to college at Indiana University, he was also legal age to drink in the U.S. Discovering that whiskey was big in Indiana too, Reed says the difference was that it was bourbon, not rye; bourbon is made primarily with corn, which provides a sweeter flavor.
The college student laments, “The problem was all of the whiskey we wanted to drink, we couldn’t afford on a regular basis. The whiskey we could afford all tasted like gasoline.”
So he did what any entrepreneurial student in business school would: he came up with a concept for his own brand. The name American Barrels is a tribute to both whiskey and gun barrels, Reed explains. “They are classic, iconic ideals of being American. That gritty but graceful nature that America has, I wanted to capture that in packaging and name.”
The base of the American Barrels bottle resembles a shotgun shell, an embossed rattlesnake wraps around the glass, with a military-style dog tag hanging from its neck.
Reed found a distiller in North Carolina who was able to marry his desired taste with his desired price. The college student says, “When I was crafting the recipe, I drew a lot from what I learned in Canada and Indiana. I got to drink a lot of ryes and bourbons and sort of synthesized the two.”
Made from 60 percent corn, 36 percent rye and 4 percent malted barley, it smells like butterscotch and wood; grain forward. High in alcohol, it has a long, warm finish with a bit of citrus and oak.
Reed says it’s something both his parents and teammates can enjoy. “The beautiful thing is, that slow burn makes it is so drinkable, and the price of $29.99 is attainable for someone like me who is in college.”
He sold his first bottle to the Fort Myers–based Cigar Bar a little more than a year ago and has steadily expanded, all while playing athletics and pursuing his degree.
Indiana is not only a hub for bourbon drinkers; it’s a good place to distill the spirit, according to Lenny Roberts, founder of Spirit of America Bourbon. His father, Mike Roberts, is legendary when it comes to developing brands in the world of spirits, and his son isn’t too far behind, working with popular names like Tito’s Vodka.
Based in Coral Springs, the elder Roberts had a copyright for the name Spirit of America, and when he died in 2012 his sons began looking for a way to give the name life while honoring their dad. Lenny says they picked bourbon for many reasons, but mainly because “it’s the hottest category in the industry right now.”
He distills in Indiana, where the climate is similar to Kentucky, and wheat is grown year round. Wheat matures quicker during the distilling process, making this bourbon taste older than it is.
Spirit of America is 51 percent corn, 45 percent wheat and 4 percent malted barley. Lenny calls it “100 percent American from grain to glass,” meaning every component of the packaging is also made stateside.
He describes the blend as “a unique mash with an excellent taste profile; no rye, it’s a sweeter, smoother bourbon.” At 86 proof, it smells of vanilla and spice. Going down the hatch you’ll find it smooth, with cinnamon and a tobacco finish.
Spirit of America was released last fall in Florida, and the company donates $1 of every bottle ($40) sold to Hope for the Warriors, a nonprofit organization aiding wounded service members and families.
While these two Florida-connected bourbons are distinctively different in taste, both taste older than their age, are affordable, easy to spot on the shelf and exemplify a national pride that is the foundation of bourbon.
Written by Gina Birch, a regular contributor, a lover of good food and drink, and a well-known media personality in Southwest Florida.