Doc Ford's Stresses Quality and Customer Satisfaction as it Looks Toward Expansion
Dec 16, 2017 05:53PM ● Published by Kevin
Gallery: Doc Ford's Spotlight - December 2017 [10 Images] Click any image to expand.
Doc Ford’s Fort Myers Beach sits on the back of Estero Bay on San Carlos Island and offers the waterfront dining. Founded in 2009, owners Marty Harrity and Mark Marinello put together a business arrangement with New York Times best selling author Randy Wayne White and introduced the Doc Ford's Rum Bar & Grille concept.
Guests can come by car or boat and experience live music and watch the largest shrimp boat fleet in the U.S. head in and out of the gulf through Matanzas Pass. There is seating both indoors and outdoors, where the waterfront view can be joyfully experienced equally.
"This part of Ft. Myers Beach was affordable, and I loved the salty, tropic-lazed lifestyle," he wrote on the business's website. "It’s true. Look across the water. See the rows of commercial fishing boats? The house was right there, although it wasn’t much of a house ... If someone had predicted then that I would be associated with a restaurant as fine as this one, I would have suggested that they reshuffle their tarot cards."
"It was while traveling for that I came to know and love the superb cuisine of the rural tropics," he says. "I loved the sauces, the spices, and the passion that went into the food preparations."
"This is a dinner to evoke deep summer, when the heat lies heavy even at dusk and humidity wraps you like a blanket: shrimp tossed in garlic butter made fiery with Indonesian sambal and jalapeño, cut by lime, fragrant with cilantro," Sam Sifton posts in his writeup. "It is a kind of scampi for the sun-kissed and sun-desirous alike, a vacation on a plate. Add a mojito and a couple of beers."
In addition to the food, customer satisfaction is a key area of focus, and the employees shine through an environment where the value is in the quality and care. Some of the owners' favorite memories come from watching their employees succeed, Harrity said.
"Our mission is to continues to provide the best food, service, value, and hospitality in each and every location we have."