First things first: Yes, it comes as a surprise for many when we say we wish to celebrate periods, especially considering the society treats them as a ‘dirty’ secret that needs to be swept under a carpet. But no, menstruation is a completely normal biological process that needs to be understood, acknowledged, and accepted, and Maasika Mahotsav and the United Nations Menstrual Hygiene day take it much further by going all out to celebrate women, reclaim spaces, and demand equity in society.